SWDesertHomes in Tucson, Marana, Oro Valley, Vail & More!: Find Your WOW

Find Your WOW

Every so often I run across statistics that make me say WOW outloud. The most recent, and I can’t remember the source (sorry) said that in the first few years of a Real Estate career, 80% fail.

WOW. 80% fail.

Balloons.  WOW!

I’ve heard different statistics for different time frames but they all point to the same thing...if you’ve been around in Real Estate for more than a few years – WOW you’re doing something right!

I started in 2005 and homes were selling in what seemed like seconds – I was terrified. Multiple offers, cash deals – it was all such an overwhelming WOW to me that I just focused on continuing education and didn’t make my first sale for 6 months or so. I was a part-timer, that may have had something to do with it, but I definitely started slow.

As I progressed, I found I’d take the deals no one else wanted. Anything. There was a gentleman in my office that formed up a group based on regional addresses in the hopes that we’d send each other referrals. My favorite story from that time frame is the $29K buyer opportunity he called me about. (He actually purchased at $32K home – WOW!)

Butterfly.  Wow!

Tomorrow, I celebrate my 24th transaction that has stemmed from that initial meeting. This one is with that buyer’s son that just relocated from Phoenix. I’ve never added up the actual income from those closings, but I can tell you – there weren’t ANY more transactions in that initial price range.


So, back to those numbers. I love stats, I don’t know why because I’m not a math person – but I do love cause and effect.

I looked up agent ID numbers today, just for fun – to see how close those stats came to be personally. I took a range of 50 ID numbers up or down from my own. Only 78% of those agents are still in practice and licensed today. One of them is my designated broker from Long Realty – John Mijac. WOW

I run a little class in my office about Building Your Business a few times a month for those that care to participate. I explain that it's almost always about the basics - have a plan, follow the routine, be organized, follow up, etc. It's interesting to look at a chunk of 50 numbers who were once real estate agents to see what happens after 13 years.

Wow!  Blossom in the rocks

22% still on the job. I believe it's a choice. Just starting out in real estate? Do the work. There's no magic formula. Do you. Find your WOW moments. Be as successful as you want to be. Or...be part of the statistics of what once was.

If I can assist you in your home buying or selling in Marana, Tucson, Oro Valley, or Vail, please don't hesitate to call me!  Email at swdeserthomes@aol.com

Cara Marcelle Mancuso, Long Realty,


Regarding the material posted in my blog postings, these are my personal opinions and not those of Long Realty Company. 

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Comment balloon 20 commentsCara Marcelle Mancuso • October 16 2018 03:55PM


Cara not surprised by the stats, in fact 80% seems low! I was in a broker summit yesterday where the commissioner spoke and she gave out some pretty interesting stats as well. I've been in the business since 1987 - that's a WOW for me!!  It 100% all about doing the  business basics year after year and being all about excellent customer service before, during and after the sale. Cheers to YOU!!!

Posted by Anna Banana Kruchten Arizona's Top Banana!, 602-380-4886 (HomeSmart Real Estate BR030809000) over 1 year ago

I started in 1998 and have seen many fall away. So many start but the majority simply don't know what it takes. 

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) over 1 year ago

I think the 80% fail statistic is shocking.  But I believe many are not completely dedicated and think it is an easy way to make a living.  Nothing is easy.  Even if you have a great product or service.  It takes constant push and you can never let up on it.  Keep doing SOMETHING that moves you in the right direction.  And if you have to change gears, DO IT if what you are doing now has not shown positive results.

Posted by John Henry, Florida Architect, Residential Architect, Luxury Custom Home Design (John Henry Masterworks Design International, Inc.) over 1 year ago

Cara- love your post and your WOW moment. I can remember in 2008 meeting a new agent. I told her that she was lucky because she was starting in a bad market and could learn how to really work as an agent starting with the basics. All of her friends thought she was crazy to get into it in such a bad market. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) over 1 year ago

I'm not surprised about the 80% failure rate. I think the actual job of real estate is a lot different than new agents believe it will be. They just don't know how much time and effort and thought goes into prospecting and getting to the closing table. I agree we need to find our WOW moments.

Posted by Kat Palmiotti, The House Kat (406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty) over 1 year ago

We have a few long time investors and you are right, it is great to look back and marvel at just how far your relationship has come.  Not to mention how many deals have transpired in the intervening years.  

Posted by Kevin Mackessy, Dedicated. Qualified. Local. (Blue Olive Properties, LLC) over 1 year ago

I started in 2000, WOW, getting ready to slow down. There are many difernt ways to attract clients. Try some and find what works. for you and you like.


Posted by Michael Eisenberg, Bellingham Real Estate Guy (eXp Realty) over 1 year ago

I have always enjoyed this woman

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) over 1 year ago

It's very important to make this your business and own it. Know your worth and speak the stats so that when you meet anyone, stats are readily available to make us look good and know the market.

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) over 1 year ago

Finding your radar to find your wow is pretty essential to all of my stuff! Love and light! Great stuff!

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) over 1 year ago

I make sure to tell those thinking of getting into real estate how hard it is. It is not for everyone that's for sure.

Posted by Jane Peters, Los Angeles real estate concierge services (Home Jane Realty) over 1 year ago

Wow is right. Those are unbelievable stats. Very interesting. Congrats on being one of the true professionals!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) over 1 year ago

I wanted to see what you more of you had to say on this topic. it’s very kind of like following your bliss, as the saying goes. :)

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) over 1 year ago

Very good stats to back up all the factors here. In the very heart of it here. I totally see it as more encompassing. Sharon Tara

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) over 1 year ago

Your course sounds like a wonderful opportunity for new agents - and old agents who forget the basics. I too love your WOW story. 

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) over 1 year ago

Well stated, Cara. I was in a class recently where the instructor stated that 89% of first year agents fail. I have no idea where he acquired that number, but when I think of the people I know who acquired a license in the past 10 years, there are few still selling. 

Posted by Mike Cooper, GRI, Your Neighborhood Real Estate Sales Pro (Cornerstone Business Group Inc) over 1 year ago

It is believable. Many start with out a plan, no savings and when they choose a broker, there is no support to help them succeed. I see so many new agents thrown into the market without any supervision. There is a formula for success, but too many rush with  formulating that plan

Posted by Scott Godzyk, One of the Manchester NH's area Leading Agents (Godzyk Real Estate Services) over 1 year ago

In my county, about half of all real estate agents will have a transaction in a year. In other words. they will actually lose money (after license fees and other business expenses.)

Real estate is work. It's a business that rewards those who actually engage. I see that your success came from grit and determination. Both of these qualities are exactly what our potential clients are looking for.

Posted by Chuck Willman UtahHomes.me, Utah Homes (Utah Homes) over 1 year ago

Wow is right! It looks easy until you have to do it! Keep on keeping on.

Posted by Ben DeHaven, Proudly serving Winter Haven & Lakeland, Florida (Haven Realty & Investments) over 1 year ago

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Posted by Emma roy over 1 year ago